December 2018 Online income report. The l

December 2018 Online Income Report

Peti @ The Leveraged Mama Blog 8 Comments

Excitingly, December - my 6th month earning income solely from online sources - was my highest earning month yet.

I earned $1,877 NZD ($1,263 USD).

That brings the total amount I've earned, since I quit my corporate IT job in June - to  $5,710 NZD ($3,847 USD).

VA/website creation work

Like last month, almost all of my income was generated from "VA" work. In reality this is website design - and I've decided to niche down in that area because I enjoy it so much (more about that later).

I'm currently building a 3rd client website using Thrive Architect.  With this project well past the design phase and into implementation, my headspace is clear to take on new work. 

Related: Thrive Architect

The beginning of a website design project - especially with a brand new client - is always more intense and focused than the end of it. That's because I'm thinking and creating and trying to find creative solutions to my customer's problems.

I've been part of project teams building large scale websites and applications, so I can draw on all of this experience when building a small website for one of my clients.  

If you're thinking of freelancing, just ask yourself: what do you enjoy doing, and what experience can you draw on? Both of these factors are essential for choosing an appropriate freelancing service to offer.

Total income for December 2018

Income streamNZDUSD
Virtual Assistance (service)1,7361,170
Freelance Writing142100
Affiliate Marketing00
Total income for December 2018$1,878$1,270

Conclusions and expectations for next month

Last month I mentioned that I was going to put some website creation packages together. I did this and updated the website that fronts my VA work.


How I put my website packages together

I've now delivered almost 3 websites for clients, so I have a pretty good idea about what kind of effort is required to create a custom designed brochure site.

I keep track of all of my client work and tasks in Trello, so that they can see what tasks are coming up, and my estimate of the time required to complete the task.  

When I do projects billed by the hour, I also track my time against tasks.  

This means I can go back and look at the time I spent, and figure out if the pricing I've put together for my website packages is going to be a) doable and b) profitable.

So to put my packages together, firstly I did a bit of research on the Google. I looked around for other 'VA' type people offering website packages, to get an idea of what they were charging.

A side-note on pricing

BEWARE:  I would not ever advise basing your pricing on what others are doing.

Women in particular, have a very hard time charging what they're worth, and understanding the value they offer. I could quickly become extremely disheartened if I looked around and found that there were a lot of cheap packages. This is NOT the market rate. 

I came across this when I tried to launch a newborn photography business.  It cost thousands to get set up with equipment, props, the correct lenses and accessories.  I spent hundreds on learning about newborn photography techniques. Then the time spent planning the sessions, executing the sessions, then processing the images - it cost a lot.

I found MANY women charging really low prices that didn't reflect any of the cost, time and energy put into the end result.  They had many reasons for charging that low - but I bet that they didn't truly understand the value they offered AND, that they had done some market research, and based their prices around other women's (low) pricing.

Back then, I simply didn't have the marketing skills to access the market that would pay what I felt I was worth.  So I threw it in before I spent too much money.

Back to pricing my website packages. Checking out others' pricing for custom designed website creation gave me a sense of what was going on in the market.  But I didn't base my package pricing on this.

I based my pricing on what I felt was a good exchange of value. All of the experience and skills that I bring to my work enables me to deliver a higher quality product, than those with a different skill set.

Things I’m grateful for this month


My online business - built from scratch with very little funds - won't start earning really decent money until a few more pieces of the puzzle are in place.

I know that persistence is going to help me get through that and past all the obstacles that will come up along the way.

It would be easy to give up and run scuttling back to my IT career with my tail between my legs - because I know for certain that I can earn six figures in a year. 

While I don't know for certain that I can earn six figures in my online business, believe that I will.

I could quit, or I could persist.

In the words of Napoleon Hill from the book Think and Grow Rich:

"If you think achieving great heights of success will be easy, you either don’t understand at all how the process works or you have your sights set too low. Reaching the top of any field is difficult, time-consuming, and often tedious. The reason it isn’t crowded at the top is that most people won’t do the things that are necessary to achieve success. They are all too willing to give up when the going gets tough. If you need inspiration to persevere, read the biographies of men and women who have achieved greatness in their lives. You will find that they prevailed because they refused to quit. They continued to toil alone long after the masses had given up and gone home."

- Napoleon Hill. 

Monthly Income Reports

I earned my first dollar from online sources in July 2018 (well, quite a bit more than that actually). I've published my online income reports ever since. You can see them here: INCOME REPORTS

Thrive Themes & Plugins

I use the whole Thrive toolset to build landing pages, whole websites, quizzes, opt-ins and more, on this blog, and on many client websites too.


I use ConvertKit to manage my email newsletters. It's a powerful tool with a lot under the hood. Find out more about it here.


I use Trello to manage my tasks - business and personal.


I use PocketSmith to track my finances. It hooks up to live bank feeds globally. Find out more about it here

Creative Market

I use Creative Market to source design elements, fonts & more. Get 6 free design goods EVERY WEEK when you sign up.


Did you notice my site just got blazingly fast? That's because I just moved to WPX Hosting. "WPX is the fastest WordPress host... with first-class support!" For that reason I highly recommend them!

  • Drew says:

    How do you find clients? I’m a freelance web dev/designer but strugle to get new clients in Dunedin.

    • Most of my initial clients came through a business development group I was a part of – then I took the opportunity to talk about the websites I built for them, to all and sundry! Now I am approached by people without reaching out. Sometimes it takes a while for people to decide they’re ready to work with you or pay for your services.

  • […] Blog How To Deal With FOMO On A Debt Free Journey […]

  • […] how I talked about putting some website creation packages together, in last month's income report? Well I've already had my first client sign up for one of these packages!  This is […]

  • Nades says:

    Loving following your journey Peti, you are doing so amazingly welll!!!

    • Peti @ The Leveraged Mama says:

      Thanks Nades! Consequently I’m feeling the pressure to keep improving each month, a good and a bad thing I guess!

  • Kiri says:

    Awesome Peti!! You are doing great keep it up!!